How Many Workouts Should Your On-Demand Library Include?

One of the most common questions we hear from coaches building their first Workout Studio is simple but critical: “How many workouts do I actually need?”

The answer isn’t “as many as possible.” In fact, more isn’t always better. Too few workouts and your clients feel limited. Too many and they struggle to choose. The real goal is finding the sweet spot that keeps clients engaged, coming back consistently, and feeling like they’re getting fresh content without burning you out in the process.

Let’s break down how to think about workout count at every level.

Think Quality, Not Quantity

The real question isn’t how many workouts you can add. It’s how many workouts your clients will actually use. More isn’t always better.

You can also create multiple studios if you need more content. This flexibility is crucial for coaches with diverse offerings. A strength coach might have one studio, while a yoga instructor might have five (by level, style, duration, etc.).

The Per-Section Guide

Your sections are where the real decisions happen. How many workouts go in each section?

Ideal range: 4-12 workouts per section.

This gives clients choice without overwhelming them. If a section has only 2 workouts, it feels incomplete. If it has 30, clients face analysis paralysis and probably just do the first one.

Think about it from a client’s perspective: they open your “Full Body Strength” section and see 6 options. They can scan them quickly, pick one, and get to training. That’s a good experience. They open a section with 25 options? They’re going to pick the first one or leave to find something else.

How to distribute across your studio:

• 5-7 sections
• 6-10 workouts per section on average
• That puts you at 30-70 total workouts across your studio

If you’re at the higher end (70 workouts, 10 sections), that’s still fine. You’re filling out multiple studios or you have a really robust program. Just make sure each section stays manageable.

Quality vs. Quantity: The Real Trade-Off

Here’s what separates thriving studios from overwhelming ones: quality beats quantity every single time.

One high-production-value strength workout that’s thoughtfully programmed will get more client engagement than five mediocre workouts. Your clients don’t need 100 leg workouts. They need the right leg workouts, filmed well, with clear cues and good progressions.

This is where many coaches get stuck. They think, “I need to have something for everyone,” and end up with redundant workouts that confuse clients. Do you really need 5 different “Full Body in 30 Minutes” workouts, or do you need 2 really solid ones and space for other content that fills other needs?

The quality checklist:

• Does each workout have clear cues and good video?
• Does it fit into a logical progression?
• Would a client actually prefer this over another option?
• Does it serve a purpose (not just “we had to fill the section”)?

If you can’t answer yes to all of these, you might not need that workout in your studio.

Scaling Your Content Over Time

You don’t need dozens of workouts on day one. In fact, you shouldn’t try.

Here’s a realistic timeline:

Months 1-2: Build Your Foundation (15-25 workouts) This is 3-5 sections with your core content. You’re establishing what your studio is about. Better to launch with solid foundational content than wait for perfection while your clients have nothing.

Months 3-4: Expand (25-35 workouts) Add new sections or deepen existing ones. Gather client feedback: which sections are they actually using? Double down on what’s working.

Months 5-6: Diversify (35-45 workouts) Start adding supplemental content: form guides, mobility, accessories, progressions. This is where your studio becomes a comprehensive resource.

6+ Months: Maintain or Expand (45-50+ workouts) You’re at a point where you can either optimize what you have (remove underperforming workouts, refresh cover images) or create a second studio.

This timeline works if you’re recording 2-3 new workouts per week. Adjust based on your actual capacity. The point: build gradually. Let each new addition feel intentional.

When to Create a New Studio vs. Add to Existing

This is a crucial decision that affects everything else.

Add to your existing studio if:

• The new content fits the same training philosophy
• Your clients are the same
• It fills a gap in your current sections
• You’re not exceeding 12 workouts per section

Create a new studio if:

• It’s a different training style (e.g., strength vs. mobility)
• You’re serving a different client population (e.g., athletes vs. beginners)
• It’s a distinct program or challenge (e.g., “28-Day Transformation”)
• Your existing studio is getting unwieldy and hard to browse

Example: A coach with a general strength studio might add a “Lower Body Focus” section. But when they want to launch a completely different HIIT program for time-constrained clients? That’s a second studio.

The beauty of HubFit’s multi-studio feature is that you can test different ideas without cannibalizing your main content. Create a second studio, see if clients engage with it, and scale up if it works.

The Math That Matters

Let’s talk about sustainability. If you’re running a personal training business with 20 clients, you can maintain a studio with 30-40 high-quality workouts. You film regularly, clients have variety, everything feels fresh.

If you’re a coach with 100+ clients (or you’re building a course), you might want 50-70 workouts across 1-2 studios. But here’s the reality check: that requires either a content creation schedule or outsourcing.

Do the math yourself:

• New workouts per week you can realistically film: ___
• Workouts you want in your studio: ___
• Months to create that content: ___ ÷ (workouts per week × 4.3 weeks)

If it’s going to take 6 months to build your studio, that might actually be fine. But if your math says “1 year,” you might be aiming too high. Scale back, launch sooner, and grow from there.

The “Fresh Content” Strategy

Here’s something most coaches miss: your total workout count matters less than how often you add new content.

A studio with 30 workouts that gets 2 new additions every month feels fresher than a larger studio that never changes. Clients notice new content. It drives return visits. It signals that you’re actively coaching, not just playing recorded workouts.

So instead of obsessing over a target number, think about your content velocity. Can you add 1-2 new workouts per week? Do that consistently, and clients will engage. Going months without adding anything? Your engagement will suffer no matter how many workouts you have.

Your Workout Studio Playbook

Here’s what to actually do:

1. Start with 20-25 workouts in your core sections. These should represent your best work.

2. Organize into 5-7 sections with 4-6 workouts each. This launches lean but complete.

3. Aim for 6-10 workouts per section as you grow. Anything more needs a second studio.

4. Add 1-2 new workouts per week (or your realistic pace). Consistency matters more than volume.

5. Get client feedback on which sections and styles they actually use. More data means better decisions.

6. Refresh and remove underperforming workouts. Your studio doesn’t need to grow forever. It should evolve.

7. Create a second studio when your first hits 40-50 and you have different content ideas.

The coaches with the most successful studios aren’t those with the most workouts. They’re the ones with the most intentional workouts, organized well, updated regularly, and genuinely useful for their clients.

Ready to build smarter? Check out our 5 workout studio templates to see how successful coaches structure their content, learn how to keep your content fresh, and discover the most common mistakes coaches make when planning their libraries.

For a complete framework, see our Workout Studio guide for online coaches.